positioning

A correct positioning is vital to your company, product or service.

To hold a unique position in the market is not simple but it is achievable for every company. In markets with a fierce competition it is key to find the specific approach that others neglect.

How do we market a product or how do we have to adjust the market process?

In order to know the ideal base positioning our product or service has to comply with 3 requests:

  • it has to be relevant for the customer
  • it has to stand out from the competitors/ colleagues
  • the corporation has be to able to be true to itself and keep it that way

Image Positionering

Depending on the scale of the assignment we add some extra tests.

  • Scale of values: We confront team members and management at a quick pace with values to indicate what is applicable. When we map these values, we arrive at an overview of the current situation and how we should proceed.
  • Added value: What is your real added value as a company? We create two triangles depicting the current and future situation. These will be the subject of a team discussion that is intended to arrive at a common ground.
  • Kapferer model: is a very useful model in showing the customer what positioning is all about. It indicates how subtle the differences are in the positioning and stresses the importance of reflecting on who you are and who you want to be.