campaign
The concept team, the marketeers and the copywriter create and execute the creative campaigns. A cross pollination between the ideas of these professionals ensures creative and novel ideas.
A campaign needs to offer added value in all communication tools and is limited in time. A campaign can play an important role in the creation of a strong brand.
procedure
- Step 1: Brainstorming
- by copy, design, marketing and account
- Step 2: Mock-up
- creative thoughts are drafted on paper, followed by an evaluation of the various lines of thought by the team
- Step 3: Pretest
- internal testing and if possible, also with the target group
- Step 4: Showcase
- execution of the project, presentation to client
how to visualize a concept?
A concept consists of a logo, baseline, message and a slogan and representation.
This representation can be achieved in different ways and is done in function of the target group:
- Illustrative
- Photographic
- Stock images
- Typographic
- Combination of both
