how to create a lovemark ?
Based on the drafted brand model we start the creation of a logo or the restyling of an existing logo. This is the first step towards the creation of the corporate identity. As soon as we have an approved and strong logo we start developing the elements for a specific corporate identity, like stationary.
To ensure a correct application of the corporate identity an offline or online manual is very useful. This allows anyone to access the correct logos, colours (pantone, cmyk, rgb and black and white), fonts, document templates and instructions for a consistent application of the corporate identity.
roadmap
step 1: logo presentation
Presentation of at least three logos with the necessary information.
Each logo represents a possible avenue to explore with the customer. With good customer interaction this will lead to a final result. The goal is to apply the logo on all the desired media and all the possible end products.
step 2: refine the logo
After a logo has been chosen in step 1, the logo will be placed in its proper environment
- use of colour
- black and white version
- positive and negative use of the logo
- large and small
- paper study
step 3: style guide
In the style guide we describe elaborately the use of the logo to avoid any misunderstanding and to build consequently on the same style. We describe:
- the logo and the space around it
- the fonts for creation and own PC use
- the use of colour in cmyk, pantone and rgb
- the supply of the logos in eps, jpg in black and white, quadri and pms colours
- discuss the composition of the created templates
We develop this style guide in a PDF file or in an online environment with download possibilities of the correct and desired logos.
Checklist corporate design documents
- corporate map
- headers
- business cards
- envelopes
- greetings card
- note bloc
- business forms
- gift certificates
- voicemails
- facade
- interior
- information signs
- billboards
- vehicles
- trade shows
- booths
- clothing
- uniform
- website
- intranet
- extranet
- web banners
- e-mails
- publications
- annual report
- brochure
- folder
- product sheet
- datasheet
- newsletter
- poster
- direct mail
- advertisement
- job announcement
- invitation
- holiday cards
- point of sales
- display
- packaging
- shopping tote
- box
- bags
