Public relations

Taking up an active role in public relations is beneficial.

Communicate with the press in an optimal and professional way to create a maximal impact.

How do we implement this?

We suggest a PR strategy in consultation with the customer.

Is this measurable?

Very much so. We plan a clipping subscription for the customer to make sure that the articles are delivered to you instead of having to search for relevant articles. After the publication of an article you can immediately measure the impact. Furthermore we calculate the AVE (Advertising Value Equivalent) after each campaign. This allows you to see the value of the media attention in comparison to the investments made.

What do you need to start?

A filled out brand model that allows us to have insight in the customers objectives and what we need to do.

Is PR expensive?

Obviously this depends on the project. The impact of PR is impressive. The investment needed is in relation to that reasonable.

PR strategy

How do we translate this practically?

We propose a PR strategy in consultation with the customer and we take care of the contacts with the press. The plan foresees a regular appearance in the press. This leads to a more top of mind position of the brand, an improved brand recognition and awareness about the brand,  thus allowing the company to grow.

PR plan

We anticipate a public relations plan where the intended actions are planned in function of the special 'issues' of the magazines and happenings. We take care of writing and publishing the articles and their active follow-up.

We focus on useful media for the customer: national and regional media, professional press, international press, business press, free press, online presence, TV and radio, ...

These can be press releases, press conferences, press actions, online PR.

PR implementation

Next to the strategy and plan is the implementation. The execution of the plan is accurate. All articles are drafted and written together with you, our customer. The messages are mailed or the event is organized and the necessary one-to-one contacts are established.

There is only one goal: does our message come across?