bannering
Did you know that there is talk of banner blindness? It becomes harder for marketeers to use banner advertising successfully. People ignore what looks even slightly similar to a banner.
Our experienced personnel knows how to deal with it. Comma, merkenmarketeers suggests 2 options:
- a creative cool banner that stands out by its creativity and is appreciated by the viewer.
- or the use of ‘branded content’. This is content that we integrate on websites in such a way that it is not obvious for the reader that it is display advertising.
The goal of a banner is to create interactivity with the reader. We integrate banners more often in the existing website and buy less banner advertisement. Through integration in the existing website we can attract the attention for more products, actions or promotions etc. As you might sense, it remains a topic for the marketing, copy, design and online team.
