e-mailing

E-mail marketing is a strong grower within marketing and communication. As soon as you have a good and correct database it is easy to keep your customers and prospects informed about your future plans.

comma, merkenmarketeers differentiates between a one-time e-mailing and an e-letter that is send out regularly. This can be done monthly, quarterly or once a year. Based on this schedule the content is decided, written and enriched with images. After sending the e-mailing we analyze the statistics and evaluate these together with the customer. We insist that the privacy rules are respected.

Procedure e-letter

Step 1. Project briefing

Step 2. Draft the architecture

Step 3. Determine content

Step 4. Design e-letter

Step 5. Collect content

Step 6. Copywriting

Step 7. Photography or search stock images

Step 7. Customer approval

Step 8. Develop in html

Step 9. Receive or acquire database

Step 10. Send test mail

Step 12. Send out e-mailing

Step 13. Analyze statistics

Did you know?

  • That you can acquire a license of our e-mail program? You can work with the template that we designed for you.
  • That you will know exactly who reads your e-letter.
  • That you can analyze precisely what element is the most successful.
  • That a reading count of 30% equals a good score.
  • That you do not bother your target group? They unsubscribe if they no longer want to receive your mailing.
  • That your target group likes to receive e-letter updates as long as it are not just sales calls.