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brand design

comma merkenmarketeers - design

"an image is not simply a trademark, a design, a slogan or an easily remembered picture. it is a studiously crafted personality profile of an individual, institution, corporation, product or service." - daniel j. boorstin

branding

Branding is buzzing! This term encloses so much more than just a good sounding name, a nice logo, or a catchy slogan. These components should work together in harmony to create a strong personality. Consequently, recognizability is increased and this allows brand preference and brand loyalty to be anticipated.

the brand name

Brand names are the most prominent part of branding, it's the first thing that catches the eye. A brand needs a name in order to survive. The selection of this name is a critical factor of your business’s success. How do you find the perfect name for your product, service or business? Our brand model supplies our team with all the ingredients needed to come up with strong, suiting, and catchy brand names.

corporate identity

Based on the executed brand model we start designing a logo or we restyle an already existing one.

This is the first step in building your corporate identity. From there, the development of stationary and different corporate style elements starts. A corporate style manual is useful in order to assure everyone uses the style correctly.  Everyone disposes of the right logos, colours (Pantone, CMYK, RGB, black and white), font types, document templates and guidelines for corporate style consistency.

corporate visual & story

The concept team, marketing consultants, and copywriter are all responsible for brainstorming and development concerning the corporate visual and storytelling. A close cooperation between these professionals guarantees innovative ideas. A corporate visual and the story behind it, need to blend in with the already existing communication tools seamlessly. This is an essential step in building a strong brand.

"360 degree branding is about...emitting a contant stream of messages to create a lasting impression." - shelly lazarus, ogilvy & mather

As marketers, we want nothing more than for your clients to prefer your product or service over what your competitors offer.

We do this by highlighting a couple of products or services. We put emphasis on comparable features (points of parity) and new features (points of difference). A product's level of differentiation and relevance are the main focus. In this domain, various means are created in order to meet the set goals. This all depends on various factors such as maturity in your market, target group, budget and the momentum. Based on that we can select different means e.g. advertising, direct mail, print press, stands at fairs, mailing campaigns, etc.

website design

Web design isn't just about a building a nice-looking website. Web design needs to look good and reflect the company's or brand's values. It needs to align with your target group. Functionality, usability, and conversion rates should always be kept in mind during the design process.

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