Escala

Education and training center
Escala

what we did...

  • Positioning
  • Customer journey workshop
  • Marketing and communication plan
  • Storytelling
  • Creation and design of ‘Espresso’ newsletter
  • Website design
  • Website architecture
  • SEO
  • Adwords
  • Social media

Escala devises high-quality, innovative solutions to meet the dynamic training requirements of the public, social-profit and non-profit sectors, offering both scheduled training programmes and tailor-made, in-house programmes. Escala celebrated its tenth anniversary as a training expert in 2017, joining forces with comma to evaluate how brand positioning and ambition can take it to the next level. In a positioning workshop with Escala, we identified the essential factors for this, then translated them into a targeted strategy with appropriate branding.

 

We also updated the corporate style and implemented it into all communication streams. One of the priorities in this area was to develop and design a customer-friendly website for optimum SEO/SEA. For the fine-tuning needed to align Escala’s requirements with those of its customers, we held a digital journey mapping workshop.

Furthermore, we boosted Escala’s online presence by launching it on Facebook and LinkedIn, monitoring online results monthly and collating them in a dashboard. We also designed a pilot version of the ‘Espresso’ newsletter that Escala uses for communication with its target audience, and we continue to collaborate on the content and design of each edition.
 

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testimonial

Jean-Paul Nauwelaers - Stanwick

We have been working with ‘comma, brand strategists’ for 5 years for the design and management of our website in Belgium and the Netherlands. The employees of comma surprise us consistently with new innovative concepts, they empathize with our business context and are a perfect sounding board for all our questions, high rankings on the internet, increased brand awareness and ultimately an expansion of our customer base. Today they will become our guide to work with social media in a smart way. In short, they are a reliable and strong partner.