scrum & agile

Agile methods are inevitable. But what does Agile actually mean? Why should you choose Agile? And what's so special about its most used method, Scrum?

"give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak." - jay leno

An important advantage of this Agile approach is being able to anticipate change at a fast pace. This is of vital importance because both market and internal circumstances are constantly progressing. An Agile approach allows you to deliver the quality expected in today's society that's continuously subject to change.

The Scrum method is the most popular Agile method. Scrum has a clear and relatively easy framework consisting of roles and rules that aren't necessarily tied to just one specific domain. Agile developing processes all have in common that they start from the active involvement of all parties involved (chair men, product managers, marketers, designers, developers).  Organising sprints on a regular basis allow us to improve and complete our system components. This guarantees our complete system's integrity. Rather than having an endless development period before you finally get to see results, we develop over shorter periods of time with feedback on a more regular basis. The project starts falling into place and starts growing. You continue to keep an eye on the scope.

comma, merkenmarketeers guarantees a practical approach to the Scrum method. They are ideal for digital projects and they’re being used more and more in creating marketing projects.